Chatbots: Usefulness and how to create them for B2B companies
Posted: Sun Jan 26, 2025 6:52 am
Chatbots are increasingly present in B2B marketing strategies . Below we explain the usefulness of these automatic messaging services and how to create them :
What is a chatbot?
It is an assistant, a program based on Artificial Intelligence with which your potential clients can have a written conversation. From it they will obtain specific information or instructions to carry out an action. They are integrated into web browsing or software such as WhatsApp, Telegram, Facebook Messenger, Slack, etc. so the user does not need to download any application.
How can it help your business?
These are the advantages for your company of integrating a chatbot:
Helps users quickly access the information they need.
Lead generation: allows you to collect information more effectively than through traditional forms, with a conversational approach.
Customer service automation: Become available 24 hours a day, offering fast service without waiting.
Smart ticketing management : allows you to centralize and organize tickets and redirect them to the solution.
Complaints and requests management: a chatbot streamlines the processing of complaints and requests, offering a fast and positive customer experience.
Form generation: Filling out a web form becomes a friendly and less tedious conversation.
Offer a personalized 360ยบ experience: identify the customer australia whatsapp lead offer attention based on their purchase history and previous interactions.
In short, a chatbot will increase sales, customer retention, conversion, brand reputation, and customer satisfaction.
Downloadable 2
What should you look for in software to create your chatbot?
If your team does not have a technically-savvy profile, it is best to opt for a tool that is as intuitive as possible, allowing you to create it in blocks and offer a natural and fluid conversation. In addition, it is very important that the chatbot does not slow down the loading of the website.
It is also interesting that it integrates measurement and analytics ; monitoring activity is essential to introduce improvements. Along these lines, the connection with your CRM is key to personalize conversations as much as possible and to qualify B2B leads . To this we must add very useful functionalities for the productivity of the sales and customer service teams : creating support tickets, scheduling meetings with sellers, providing more detailed technical information, etc.
HubSpot Chatbot: Why We Recommend It
HubSpot is an all-in-one software for marketing, sales, and customer service. It allows you to easily and centrally manage all B2B marketing and sales strategies and tools within the framework of the Inbound methodology . Among its features is a chatbot creator in Spanish , with which you can automate conversations in the chat of any website without technical knowledge.
It is completely customizable , so you can adjust it to your Buyer Persona . In addition, it is integrated into the part of the website that you choose, to promote the purchase of a specific product, for example. It can also be customized to adapt to the corporate identity of your brand.
It offers efficient support that solves problems and learns from each interaction , improving the conversation for future occasions. In addition, it allows you to create leads in a more efficient way than with a form , which can also be qualified and integrated into the CRM . As if that were not enough, all interactions are saved, archived and can be consulted.
Another useful feature of the HubSpot chatbot is the assignment of tasks and tickets , the automatic sending of emails , etc. All so that this contact receives the most personalized attention possible through this additional communication channel.
As you can see in this summary on the usefulness of chatbots and how to create them, the advantages of HubSpot's solution are multiple. That's why it is the option recommended by Maratum in a context of digitalization of B2B sales.
What is a chatbot?
It is an assistant, a program based on Artificial Intelligence with which your potential clients can have a written conversation. From it they will obtain specific information or instructions to carry out an action. They are integrated into web browsing or software such as WhatsApp, Telegram, Facebook Messenger, Slack, etc. so the user does not need to download any application.
How can it help your business?
These are the advantages for your company of integrating a chatbot:
Helps users quickly access the information they need.
Lead generation: allows you to collect information more effectively than through traditional forms, with a conversational approach.
Customer service automation: Become available 24 hours a day, offering fast service without waiting.
Smart ticketing management : allows you to centralize and organize tickets and redirect them to the solution.
Complaints and requests management: a chatbot streamlines the processing of complaints and requests, offering a fast and positive customer experience.
Form generation: Filling out a web form becomes a friendly and less tedious conversation.
Offer a personalized 360ยบ experience: identify the customer australia whatsapp lead offer attention based on their purchase history and previous interactions.
In short, a chatbot will increase sales, customer retention, conversion, brand reputation, and customer satisfaction.
Downloadable 2
What should you look for in software to create your chatbot?
If your team does not have a technically-savvy profile, it is best to opt for a tool that is as intuitive as possible, allowing you to create it in blocks and offer a natural and fluid conversation. In addition, it is very important that the chatbot does not slow down the loading of the website.
It is also interesting that it integrates measurement and analytics ; monitoring activity is essential to introduce improvements. Along these lines, the connection with your CRM is key to personalize conversations as much as possible and to qualify B2B leads . To this we must add very useful functionalities for the productivity of the sales and customer service teams : creating support tickets, scheduling meetings with sellers, providing more detailed technical information, etc.
HubSpot Chatbot: Why We Recommend It
HubSpot is an all-in-one software for marketing, sales, and customer service. It allows you to easily and centrally manage all B2B marketing and sales strategies and tools within the framework of the Inbound methodology . Among its features is a chatbot creator in Spanish , with which you can automate conversations in the chat of any website without technical knowledge.
It is completely customizable , so you can adjust it to your Buyer Persona . In addition, it is integrated into the part of the website that you choose, to promote the purchase of a specific product, for example. It can also be customized to adapt to the corporate identity of your brand.
It offers efficient support that solves problems and learns from each interaction , improving the conversation for future occasions. In addition, it allows you to create leads in a more efficient way than with a form , which can also be qualified and integrated into the CRM . As if that were not enough, all interactions are saved, archived and can be consulted.
Another useful feature of the HubSpot chatbot is the assignment of tasks and tickets , the automatic sending of emails , etc. All so that this contact receives the most personalized attention possible through this additional communication channel.
As you can see in this summary on the usefulness of chatbots and how to create them, the advantages of HubSpot's solution are multiple. That's why it is the option recommended by Maratum in a context of digitalization of B2B sales.