Finally, to make the brand even more new zealand email list engaging, they created the famous TV show Lego Masters. The competitions on television, in fact, have significantly contributed to increasing the desire and awareness of their brand. And what about the community of members who publish content online every day? Lego has been able to involve its audience to the point of encouraging them to share photos and videos of their creations (e.g. Beyond the Brick ). Leveraging UGC (User Generated Content) is the marketing action that every popular brand should pursue. Also discover how to make your Facebook advertising more authentic and credible thanks to the content generated by your users.
It doesn't stop there: a large number of educational initiatives : it has committed several million dollars in educational aid to schools and educational programs in multiple countries. Conveying the concept that their bricks are not just a game, but help children develop their STEAM (Science, Technology, Engineering, Art and Math) skills and knowledge, means giving enormous value to their brand. How to create brand awareness by transmitting the values you believe in: the example of the Lego brand and inclusivity Lego Girls Are Ready October 11 is International Day of the Young Girl . Established by the United Nations in 2012, the day aims to highlight the challenges girls face and promote their empowerment.