What is green marketing and why it can save the world
Posted: Sun Dec 22, 2024 6:08 am
Although we may not believe it, our consumerist lifestyle has had a serious impact on the environment, generating excess waste, excessive use of non-renewable resources and pollution of the air, land and water. This is why companies have a great responsibility when it comes to caring for the environment, and people are increasingly aware of this.
Green marketing encompasses all those marketing actions that seek to reduce environmental impact. It began to gain momentum in the late 80s and early 90s, when environmental problems began to gain more relevance, leading to a change in attitude in society. This became a great opportunity for brands to become those agents of change that the world was calling for.
Today, this trend is stronger than ever. And it is not a fad, on the whatsapp philippines contrary: brands that do green marketing are anticipating the future.
Why do green marketing?
The last few decades have seen a huge shift in mentality, especially for younger generations, who look for much more in brands than products and services. Green marketing not only helps companies mitigate their environmental impact and reduce costs (as it reduces the consumption of energy and other resources), but it also creates strong relationships with consumers who increasingly value this issue.
How to apply green marketing?
The first key is to dare . Implementing a green marketing strategy involves more than communication: it is a company-wide commitment that extends from the inside out.
There are many ways to apply it: from production processes to the final disposal of the product. The important thing is that green marketing becomes a philosophy that involves the entire organization, and above all, that it is demonstrated with actions. Here are some ideas:
Rethink raw materials:
Use recycled material or reuse it if possible. Keep in mind that cardboard, paper, plastic, metal, glass, and some textiles and electronics are recyclable.
Create environmentally friendly products:
Biodegradable, recyclable or reusable products. Take the example of the menstrual cup or this reusable baby clothing.
Promotes responsible consumption:
Invite your customers to recycle your products and/or reuse them to avoid increasing waste.
Green marketing encompasses all those marketing actions that seek to reduce environmental impact. It began to gain momentum in the late 80s and early 90s, when environmental problems began to gain more relevance, leading to a change in attitude in society. This became a great opportunity for brands to become those agents of change that the world was calling for.
Today, this trend is stronger than ever. And it is not a fad, on the whatsapp philippines contrary: brands that do green marketing are anticipating the future.
Why do green marketing?
The last few decades have seen a huge shift in mentality, especially for younger generations, who look for much more in brands than products and services. Green marketing not only helps companies mitigate their environmental impact and reduce costs (as it reduces the consumption of energy and other resources), but it also creates strong relationships with consumers who increasingly value this issue.
How to apply green marketing?
The first key is to dare . Implementing a green marketing strategy involves more than communication: it is a company-wide commitment that extends from the inside out.
There are many ways to apply it: from production processes to the final disposal of the product. The important thing is that green marketing becomes a philosophy that involves the entire organization, and above all, that it is demonstrated with actions. Here are some ideas:
Rethink raw materials:
Use recycled material or reuse it if possible. Keep in mind that cardboard, paper, plastic, metal, glass, and some textiles and electronics are recyclable.
Create environmentally friendly products:
Biodegradable, recyclable or reusable products. Take the example of the menstrual cup or this reusable baby clothing.
Promotes responsible consumption:
Invite your customers to recycle your products and/or reuse them to avoid increasing waste.