People differ in many ways, and it is impossible to satisfy everyone's needs, especially when it comes to age differences. To more accurately cover requests, a detailed consumer profile is telegram thailand viral created. Let's take, for example, women aged 20 to 35, with a stable monthly income of 50,000 rubles, in a relationship and doing office work. By studying their preferences and needs, specialists determine the price category of the product: economy, mid-range, premium, luxury. Based on the study, the product is manufactured.
Depending on the country, the price of goods can vary significantly. In August 2021, the average income in Russia was 52,355 rubles, which is equivalent to $737, while in the United States it was an average of $4,243 (301,253 rubles). At the same time, the iPhone 13 Pro costs $999 in a foreign retailer, and its price in Russia reaches 99,990 rubles. Based on the average income, a US resident can afford to buy four such devices, while for a Russian such a purchase remains unattainable. Consequently, having an iPhone in Russia is considered an indicator of high social status, while in America it is an everyday product.
What is important for the premium segment
Source: shutterstock.com
What is important for the premium segment
For customers interested in premium products, the following matters:
The fame and reputation of a brand or product is not just a purchase for consumers, but an investment in their social status, emphasizing their difference from others.
Use of advanced technologies – representatives of the premium segment strive not only to use the latest achievements in the world of gadgets, but also to show them to others.
The exclusivity of the product, which makes the customer stand out from the crowd, demonstrating that such things are not for everyone.
High level of quality – emphasis on the materials of the product or the professionalism of specialists, if we are talking about the provision of services.
Personalized service during the purchase process – the client is relieved from having to wait in line, he is provided with a personal manager, which saves time.
After-sales service is excellent – the buyer is confident in a quick and high-quality solution to possible problems after the purchase.
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Examples of companies from the premium segment
Tiffany & Co
The famous American brand Tiffany & Co. creates exquisite jewelry. The company's range includes bracelets, earrings and rings made from premium materials: gold, silver, diamonds. Tiffany & Co. offers its clients jewelry personalization services, which allows them to bring unique design ideas to life. The company's clients have access to exclusive services, such as storage of valuable jewelry.
Rolls-Royce
The famous British manufacturer Rolls-Royce produces premium cars that are distinguished not only by their high quality, but also by the opportunity to develop a unique design for each client.
Rolls-Royce
Source : unsplash.com
Exclusive materials are used in the creation of cars: from rare types of wood to precious metals. Rolls-Royce offers its customers unique services, such as organizing personal yacht trips and individual flights on airplanes.
Four Seasons Hotels and Resorts
The Four Seasons chain of hotels and resorts stands out in the market for offering exquisite, high-quality services. Comfortable rooms, premium restaurants, spa complexes and many other amenities make it unique. The specialty is the provision of personalized service to meet the specific requirements of each visitor.