Mini-program ads serve similar purposes as Moments ads and Official Account ads, being versatile in promoting various content and services. They are especially effective for promoting other mini-programs, including games, within the WeChat ecosystem.
Mini-program ads commonly appear as:
Timed-ads on launch pages that users need to view.
Banners in various areas of the mini-programs.
Interstitial ads, which appear as users move from one part of the mini-program to the other.
WeChat Advertising Formats for Mini-programs
The launch and interstitial ads are the only what is whatsapp number in philippines ads on WeChat that users need to wait and watch.
WeChat Mini-program Ad Purchase Models
Banner Ads:
Available for purchase on a pay-per-click (CPC) basis.
Can also be bought using an exposure scheduling model, which operates on a cost-per-mille (CPM) system.
Launch and Interstitial Ads:
Can be purchased through a competitive cost-per-view model (CPM).
Alternatively available via exposure scheduling models, which also use a CPM-based system.
What About WeChat Search Ads?
WeChat incorporates a built-in search feature that can be a significant source of organic traffic for various WeChat accounts.
However, for non-Chinese companies without a Chinese business entity, initiating WeChat Search Ads isn’t easy at present.
How to start your WeChat Ads?