Here are some social platform guidelines and best practices to follow:
Posted: Thu Jan 23, 2025 6:03 am
14. Put platform first
Indeed, you should repurpose posts on social networks to reduce your workload. It’s true that you need to adapt each post to each platform.
Approach your content with a platform-first approach, so every greece b2b leads post you make is appropriate for the network you want to publish to.
Facebook Best Practices
Instagram Best Practices
Best Practices for X (formerly Twitter)
LinkedIn Best Practices
YouTube best practices
TikTok Best Practices
15. Optimize existing platform strategies
New platforms are bound to emerge – just look at the recent launch of Threads.
It’s always important to try new platforms. But optimize your content and approach across the platforms you use and that your audience uses the most.
Here are some tips:
Find the best time to post: Optimizing your post time is an easy way to get more engagement. Check out our guide to the best times to post, > Determine the best times for your brand to post based on channel and industry, and use Sprout’s best times to send when scheduling posts.
Post regularly: Consistency is key – 74% of consumers believe the sweet spot for brand posting is one to two posts per day. Check out our article on how often you should post on social media.
16. Optimize social commerce
Social shopping will be a $1.2 trillion channel by 2025. With TikTok recently launching TikTok Shop in the U.S., platforms are continuing to invest in this approach. Social commerce is a great way to sell directly on social.
Indeed, you should repurpose posts on social networks to reduce your workload. It’s true that you need to adapt each post to each platform.
Approach your content with a platform-first approach, so every greece b2b leads post you make is appropriate for the network you want to publish to.
Facebook Best Practices
Instagram Best Practices
Best Practices for X (formerly Twitter)
LinkedIn Best Practices
YouTube best practices
TikTok Best Practices
15. Optimize existing platform strategies
New platforms are bound to emerge – just look at the recent launch of Threads.
It’s always important to try new platforms. But optimize your content and approach across the platforms you use and that your audience uses the most.
Here are some tips:
Find the best time to post: Optimizing your post time is an easy way to get more engagement. Check out our guide to the best times to post, > Determine the best times for your brand to post based on channel and industry, and use Sprout’s best times to send when scheduling posts.
Post regularly: Consistency is key – 74% of consumers believe the sweet spot for brand posting is one to two posts per day. Check out our article on how often you should post on social media.
16. Optimize social commerce
Social shopping will be a $1.2 trillion channel by 2025. With TikTok recently launching TikTok Shop in the U.S., platforms are continuing to invest in this approach. Social commerce is a great way to sell directly on social.