How to Measure Link Building Success
Posted: Thu Jan 23, 2025 6:01 am
The success of a link building campaign depends on the goals of the campaign. It is important to understand which metrics to consider when setting these goals.
It is not a good idea to focus on the raw number of links built, because this sacrifices quality . Additionally, you should use competitor insights to determine the link gap between you and others in your niche and ensure you are list of jordan consumer email building the right links that will boost your rankings.
However, when looking at metrics , it's a good idea to consider using one or more of the following:
Authority Score: This Semrush metric evaluates the overall quality of a website and can help you determine the impact of a backlink from a site. If a website has a low Authority Score, the link will probably not be as beneficial.
Follow to nofollow ratio: It’s normal to see a mix of different types of links in your backlink profile, but generally the more follow links, the better. Follow links are a signal to Google that your site is an authority.
Thematic relevance: Are your backlinks coming from sources that are closely related to your business? If the backlinks are coming from sites that have no relation to your industry, they may not carry much weight (especially if they are link spam).
Unique Referring Domains: Getting backlinks from multiple high-quality sites is better than getting multiple backlinks from a single domain, even if it is a high-quality one.
It is not a good idea to focus on the raw number of links built, because this sacrifices quality . Additionally, you should use competitor insights to determine the link gap between you and others in your niche and ensure you are list of jordan consumer email building the right links that will boost your rankings.
However, when looking at metrics , it's a good idea to consider using one or more of the following:
Authority Score: This Semrush metric evaluates the overall quality of a website and can help you determine the impact of a backlink from a site. If a website has a low Authority Score, the link will probably not be as beneficial.
Follow to nofollow ratio: It’s normal to see a mix of different types of links in your backlink profile, but generally the more follow links, the better. Follow links are a signal to Google that your site is an authority.
Thematic relevance: Are your backlinks coming from sources that are closely related to your business? If the backlinks are coming from sites that have no relation to your industry, they may not carry much weight (especially if they are link spam).
Unique Referring Domains: Getting backlinks from multiple high-quality sites is better than getting multiple backlinks from a single domain, even if it is a high-quality one.