Google makes an exception for “life skills

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Additionally, in the recently updated version of the guidelines, ” This means that people with relevant life experience on specific topics can be considered experts, without any formal training or education. However, this only applies to non-YMYL content.
According to section 4.5, "the standard of competence depends on the topic of the page." For example, a person who writes detailed and helpful restaurant reviews has a daily life competence if he or she frequents restaurants often and loves food.

2. Authoritativeness : This refers to the creator of the MC, the content list of japan consumer email itself, and the website it appears on. The definition of " authoritativeness " gives us a big clue as to what it means for Google and websites:

Authoritative Definition
"Authoritativeness" means having generally recognized authority. People know you, they know your background, and they look to you as a leader in your field. They accept you as a good source of information.
3. Trustworthiness : The “trustworthiness” part of EAT also refers to the creator of the MC, the content, and the website.

Being an expert and a trusted source means people can trust you to give them honest, true, and accurate information.

Special Considerations on EAT
Google's guidelines contain specific notes for some topics that require high EAT . In particular, pages that contain the following YMYL content must have specialized expertise behind them.