5. Leverage AI…and improve how you use it
Posted: Thu Jan 23, 2025 5:45 am
Use UTMs to tie social media posts and strategies directly to website traffic and sales.
Consider using more sophisticated tools like Sprout’s social listening to uncover deeper data insights for use across your organization, including product analytics information, consumer sentiment, competitive share of voice data, and more.
Create reports for collaborators outside of your social team to amplify the cross-organizational impact of social. Get started with these 10 social media reporting examples.
The index found that 81% of marketers said AI has had a positive impact on their germany b2b leads work, particularly freeing up time for creativity and efficiency. The questions surrounding artificial intelligence have shifted from “Will it replace my job?” “Will this affect consumer trust?”
Statistics chart shows that 81% of marketers say AI has had a positive impact on their work.
As you enter a new phase in the AI era, improve how you use it. Try it for customer service responses and content ideation and creation. But make sure you always edit for your brand voice, humanize your copy and personalize your customer-facing messaging.
Application: Start using AI for the repetitive tasks you complete on a regular basis, from strategic planning to content creation and data analysis. Try Sprout’s AI Assist technology and see how we can streamline your daily tasks in publishing, engagement, reporting, and more.
6. Improve the approval process
Trend cycles move at the speed of light. This means your approval process must keep up.
If you're stuck with slow approval processes, take the initiative to create optimized workflows for your team and across collaborators. Establish a seamless social media approval process that all drafters and approvers agree on. That could be the difference between going viral and falling behind.
Apply it: For best results, use a social media collaboration tool like Sprout Social to formalize your approval process. Sprout’s approval workflow also allows you to add and remove external stakeholders so they can review social posts before publishing without having to log into Sprout.
Consider using more sophisticated tools like Sprout’s social listening to uncover deeper data insights for use across your organization, including product analytics information, consumer sentiment, competitive share of voice data, and more.
Create reports for collaborators outside of your social team to amplify the cross-organizational impact of social. Get started with these 10 social media reporting examples.
The index found that 81% of marketers said AI has had a positive impact on their germany b2b leads work, particularly freeing up time for creativity and efficiency. The questions surrounding artificial intelligence have shifted from “Will it replace my job?” “Will this affect consumer trust?”
Statistics chart shows that 81% of marketers say AI has had a positive impact on their work.
As you enter a new phase in the AI era, improve how you use it. Try it for customer service responses and content ideation and creation. But make sure you always edit for your brand voice, humanize your copy and personalize your customer-facing messaging.
Application: Start using AI for the repetitive tasks you complete on a regular basis, from strategic planning to content creation and data analysis. Try Sprout’s AI Assist technology and see how we can streamline your daily tasks in publishing, engagement, reporting, and more.
6. Improve the approval process
Trend cycles move at the speed of light. This means your approval process must keep up.
If you're stuck with slow approval processes, take the initiative to create optimized workflows for your team and across collaborators. Establish a seamless social media approval process that all drafters and approvers agree on. That could be the difference between going viral and falling behind.
Apply it: For best results, use a social media collaboration tool like Sprout Social to formalize your approval process. Sprout’s approval workflow also allows you to add and remove external stakeholders so they can review social posts before publishing without having to log into Sprout.