Nowadays, educational institutions do not need to wait for a pre-registration to find out if a person is interested in studying.
By downloading e-books and visiting certain EI blog posts, the user is already telling the institution what stage of the student journey they are in and what questions they have.
With this knowledge, you can offer more appropriate solutions to that person in relation to the content, the channel and the most opportune moment to disseminate the information.
If you want to have a successful institution, your best ally is a good Content Marketing strategy .
Adopted by 79% of the institutions participating in the Edu philippines mobile number example Trends research , this strategy generates 2.2 times more visits for those who publish on blogs, 10 times more visits for those who share content on social networks and 7 times more leads for institutions that produce and publish e-books.
Thinking about taking advantage of this opportunity that may be being wasted by your institution, we decided to create this article to show you how content can help you attract new students.
What are the advantages of producing content?
In the case of your institution, the content produced can, in addition to improving your visibility and authority on the web, attract new visitors and convert them into students.
With posts optimized according to SEO techniques , it is easier to achieve the best positions in Google and, consequently, to be clicked. With this simple action, users reach your institution's blog and generate organic traffic.
If on that same blog, you offer an e-book that requires filling out a form with user data to download it, this will be converted into a lead.
What do you need to start generating leads?
Do you know what a lead is ? It is a person who, in some way, is interested in your institution and has the potential to become a student .
It is very important to generate leads to improve the acquisition of new students for your institution. These people are already curious and you can take advantage of this to direct them through the educational funnel until the much desired moment of enrollment.