Semantics management is just one of the options

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Open Data charts and tables are generated based on Ozon search statistics, but the data can serve as a guide for other markets.

Personal accounts of sellers on marketplaces . On Ozon and AliExpress, the seller sees relevant keywords by category and the frequency of requests in the account. Ozon support sends an unloading of search words for the last 30 days. To do this, you need to make a request and send a digital product code.

On WB, the seller sees the statistics of requests and CTR after ordering paid advertising.

Mpstats, Moneyplace, Pandora malaysia telegram number database Magnit, Eggheads, MPVizor, Anabar, SellerExpert and other systems for collecting semantics and monitoring page positions on marketplaces. The services allow you to search by article numbers and find out competitors' keys. of these analytical combines. They show the dynamics of orders, sales, returns, balances, prices with search query positions for each article number.

Manual analysis of the semantics of competitors from the top of the search results . This is the simplest method when the task is to optimize a small number of cards. The seller must soberly assess their current positions. If the card is ranked below the first hundred products, then you need to analyze the search results for low-frequency queries and move up in the selected segment. Later, move on to mid-frequency queries.

The purpose of collecting and correcting semantics is to find keywords with a low level of competition and high relevance to queries, that is, potentially high CTR.

The result of the work will be a list of high-frequency, mid-frequency and low-frequency queries: