There are two rules here:

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In this case, it is worth disabling ineffective sites, checking targeting settings, texts and creatives of ads for errors. By the way, the automation systemMarilyn can disable sites in YAN and KMSaccording to the rules. For example, with a small number of clicks or goal achievements on the site.

Devices and bid adjustments . You need luxembourg telegram number database to make sure that impressions are enabled on the devices from which target visits were previously made. In Metrica, you can see this in the “Technology” → “Devices” report, selecting conversion goals in the “Visits in which” line.



Then you can remove the segmentation and see which devices have higher behavioral indicators. For example, if bounce rates are lower on smartphones and viewing depth is higher, then we recommend increasing rates for smartphones.

Strategy . first, the strategy must meet the goals of the advertising campaign, and second, it is better to use strategies separately for search from networks due to different display principles and ad formats. For example, the strategy "Conversion optimization" can work for search, and "Maximum impressions at a minimum price" in YAN.