Using testimonials and case studies in emails
Posted: Thu Jan 23, 2025 5:24 am
Example email header from Uncommon Goods. The email is designed, now we get inside the email. Think about your inbox again - what kind of emails do you receive? Visually rich or text-centric? Which format resonates most with you? There are no right or wrong answers here. The design of the email depends on several factors, such as: Whether you operate in a BB or BC reality What type of email is it: newsletter, onboarding, webinar invitation, special offer, etc.
? What are the business goals? Typically, BC line data emails are image-based with limited copy. BB emails, on the other hand, focus more on text content—sometimes just text, sometimes using a combination of images and text. Additionally, an essential element of email structure is the call-to-action button. All things considered, there are five elements of your email that you need to test: Amount of text Amount of images Image placement Amount of CTA Amount of CTA placement Miro’s BB email campaign example.
Miro's BB email campaign example. DC eCommerce email example from Magic Spoon. DC eCommerce email example from Magic Spoon. The visual part of copywriting is crucial, but when your message doesn’t resonate with your target audience, you can forget about high click-through rates. People will return to their inbox homepage and start checking other emails. The way you write your email must align with: Your brand message Tone of voice Your customer or subscriber’s pain and gain Things you can test your email copy on are the length, angle, and wording of the email.
? What are the business goals? Typically, BC line data emails are image-based with limited copy. BB emails, on the other hand, focus more on text content—sometimes just text, sometimes using a combination of images and text. Additionally, an essential element of email structure is the call-to-action button. All things considered, there are five elements of your email that you need to test: Amount of text Amount of images Image placement Amount of CTA Amount of CTA placement Miro’s BB email campaign example.
Miro's BB email campaign example. DC eCommerce email example from Magic Spoon. DC eCommerce email example from Magic Spoon. The visual part of copywriting is crucial, but when your message doesn’t resonate with your target audience, you can forget about high click-through rates. People will return to their inbox homepage and start checking other emails. The way you write your email must align with: Your brand message Tone of voice Your customer or subscriber’s pain and gain Things you can test your email copy on are the length, angle, and wording of the email.