One of these tools is “Google Trends”, which code number of philippines was introduced in 2006 and allows us to see the keywords that stand out in search results. Google defines this tool as a service that provides users with statistical information about which geography, language and frequency a word or phrase is searched for. Basically, the purpose of Google Trends for marketers is to compare keywords and discover events that trigger an increase in keyword volume.
Google Trends offers effective solutions to marketers by synthesizing market research and SEO (Search Engine Optimization) data. Google Trends, which is especially talented at comparing different data, makes the work of users much easier.
So what can a digital marketer do by taking advantage of Google Trends, which allows him to follow all the trends in his geography?
You can balance budgets.
By seeing other trending words related to searches made with keywords in the advertising campaigns you set up, you can pull the words you need and remove the less searched ones. In this way, you can balance your advertiser's budget by making price planning in seasonal campaigns.
You can do content marketing.
Content marketing is a new generation digital communication and marketing process in which brands prepare content that will attract the attention of their target audience in the new media ecosystem and sensory positioning studies are carried out in the minds of new or existing customers. Thanks to Google Trends, you can learn which words your target audience searches more with, so you can produce content that is relevant to your target audience's interests using trending topics and increase your website traffic.