Brand Advocates - The Superheroes of the Office
Posted: Thu Jan 23, 2025 5:15 am
Now what is meant by the term Brand Advocate? Well it is certainly a term that appeared from nowhere and is now a bona fide buzz term but is it really being employed as much as it is being spoken about. Today I would like to focus on the Brand Advocates that work for you, the ones you see 5 days a week, the ones you sign pay checks for.
Firstly I am a massive believer in the concept of Brand Advocates, who wouldn't be. The idea that turkey phone number resource everyone from the CEO to the cleaner can have a positive or a negative impact on how the outside world views your company is immense. My concern is that a lot of companies ignore this or don’t understand the importance and it is costing them dearly.
A workforce consisting of mainly unhappy bunnies will have several negative if not fatal implications on your business. Firstly they are probably not the most productive of workers and are probably looking for a new job for most of their working day but are these the worst scenarios in this scenario (just about got away with that!).
A disinterested and disenchanted workforce
The answer is NO and a big one at that. A disinterested and disenchanted workforce will cause bigger and uglier issues in the future. If their specific beef with working for your company is that they do not feel appreciated by their boss then this is the information they will (happily) convey to people when they eventually leave. Now telling people who work at the same company is bad but imagine if they tell people that your company would ideally like to hire in the future? Do you think they would interview with your company?
Firstly I am a massive believer in the concept of Brand Advocates, who wouldn't be. The idea that turkey phone number resource everyone from the CEO to the cleaner can have a positive or a negative impact on how the outside world views your company is immense. My concern is that a lot of companies ignore this or don’t understand the importance and it is costing them dearly.
A workforce consisting of mainly unhappy bunnies will have several negative if not fatal implications on your business. Firstly they are probably not the most productive of workers and are probably looking for a new job for most of their working day but are these the worst scenarios in this scenario (just about got away with that!).
A disinterested and disenchanted workforce
The answer is NO and a big one at that. A disinterested and disenchanted workforce will cause bigger and uglier issues in the future. If their specific beef with working for your company is that they do not feel appreciated by their boss then this is the information they will (happily) convey to people when they eventually leave. Now telling people who work at the same company is bad but imagine if they tell people that your company would ideally like to hire in the future? Do you think they would interview with your company?