Repeat purchase rate requency of repeat purchases
Posted: Thu Jan 23, 2025 4:55 am
Repeat purchase rate (RPR) shows the percentage of customers who make more than one purchase during a period. According to calculations, the level of this indicator at 8% can increase annual revenue by 40%.
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Alexander Kuleshov
General Director
of Sales Generator LLC
We have worked with more than 300 Internet projects and I can say with 100% certainty - if you monitor these indicators at least on a weekly basis - you will save your company and increase your profits by 10 times!
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Already downloaded 128,294
Knowing the share of regular customers and the frequency of their visits to the company, it is easier to formulate personalized sales offers, which has a positive effect on sales results. The repeat purchase rate is determined by dividing customers who have made more than one purchase by the total number of customers during the period.
RPR is widely used in retail: its value depends on the specifics of the product and the characteristics of the target audience, but in general the benchmark is between 20 and 40%.
What 5 Key Metrics Every Manager Needs to Know During a Crisis
It is unforgivable to spend money kuwait telegram number database on advertising now, especially if the sales department is leaking applications. To prevent this from happening, you need to monitor 5 key indicators of marketing and sales.
Alexander Kuleshov
General Director
of Sales Generator LLC
We have worked with more than 300 Internet projects and I can say with 100% certainty - if you monitor these indicators at least on a weekly basis - you will save your company and increase your profits by 10 times!
Just grab
Download for free
Already downloaded 128,294
Knowing the share of regular customers and the frequency of their visits to the company, it is easier to formulate personalized sales offers, which has a positive effect on sales results. The repeat purchase rate is determined by dividing customers who have made more than one purchase by the total number of customers during the period.
RPR is widely used in retail: its value depends on the specifics of the product and the characteristics of the target audience, but in general the benchmark is between 20 and 40%.