This content can focus on questions your customers have at the top of the funnel
Posted: Thu Jan 23, 2025 4:41 am
Design your content funnel
Before you start writing, you need to think about the purpose of each piece of content you want to produce. . Make sure your content covers all stages of the customer journey, as your audience’s needs vary significantly depending on the stage they are in.
Start mapping out your content marketing funnel and consider list of bosnia and herzegovina consumer email creating content for each stage:
Awareness: when they are becoming more aware of their problems or needs; content at this stage can also tell your brand story, educate, inform, or entertain your audience. Thought leadership content is also great at this stage.
Consideration: In the consideration stage, prospects will want to learn more about how you can solve their problem. Help them understand why they need assistance in overcoming the problem they are facing; show them how others have solved similar problems in the past, and discuss the steps needed to move forward.
Decision: This content is designed to help potential clients understand why you are the best choice to help them . Case studies, client reviews, and other content that showcases past work can be helpful at this stage, as users directly compare you to other potential providers.
Retention: Highlight ways to get the most out of your product or service , as well as solutions to common problems and new features. Anticipating customer questions and responding proactively to their concerns avoids a feeling of frustration that can turn people off from your offering.
Before you start writing, you need to think about the purpose of each piece of content you want to produce. . Make sure your content covers all stages of the customer journey, as your audience’s needs vary significantly depending on the stage they are in.
Start mapping out your content marketing funnel and consider list of bosnia and herzegovina consumer email creating content for each stage:
Awareness: when they are becoming more aware of their problems or needs; content at this stage can also tell your brand story, educate, inform, or entertain your audience. Thought leadership content is also great at this stage.
Consideration: In the consideration stage, prospects will want to learn more about how you can solve their problem. Help them understand why they need assistance in overcoming the problem they are facing; show them how others have solved similar problems in the past, and discuss the steps needed to move forward.
Decision: This content is designed to help potential clients understand why you are the best choice to help them . Case studies, client reviews, and other content that showcases past work can be helpful at this stage, as users directly compare you to other potential providers.
Retention: Highlight ways to get the most out of your product or service , as well as solutions to common problems and new features. Anticipating customer questions and responding proactively to their concerns avoids a feeling of frustration that can turn people off from your offering.