It helps ensure you remain a dominant and proactive presence in customer conversations.

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Sprout’s Listening tool enables you to build listening queries with branded keywords to find relevant conversations around your brand and products. Extend this further to include competitors and industry cyprus b2b leads conversations to see how you stack up against the competition.

Preview of Sprout’s Query Builder dashboard showing topic preview and optional filters.
This has a multifold effect: it enables you to participate in conversations, control the narrative if it takes a negative turn and improve your presence. All of this helps you figure out how to measure brand awareness and boost it more holistically.


3. Customer surveys
Customer surveys involve directly asking your audience about their knowledge and perception of your brand.

Surveys give you unfiltered insights straight from the source—the customer. You’re not guessing or interpreting data—you’re getting clear answers.

Plus, you can tailor surveys to measure both brand recognition (do they know your brand?) and brand recall (can they remember your brand without prompts?).

Sprout’s Customer Feedback Report aggregates all customer satisfaction ratings collected via X (formerly known as Twitter), Instagram and Facebook Feedback survey responses.

Preview of Sprout’s Feedback Activity dashboard showing feedback requests, feedback completed and completion rate.
Use it to gain visibility into each response, identifying strengths and weaknesses based on individual responses, trends and patterns. Also aggregate trend and agent-level insights to get a direct measure of how well your brand resonates with your audience.