Key Elements That Should Be Included in “Above the Fold”
Headlines and Call-to-Action (CTA)
A well-designed headline is the first element that catches the user's attention. It should be short, specific, and contain keywords that the user might search for. Right next to it, it is worth placing a clear CTA button , such as "Check out the offer" or "Learn more". By placing these elements in a visible part of the page, you increase your conversion rate .
Photos, Videos, and Visual Elements
A visually appealing page with appropriately selected photos and videos engages instagram phone number data the user and encourages further interaction. However, remember that these elements must be optimized for page loading speed so that they do not slow down its operation.
Value for the user in the first seconds of the visit
It is crucial to provide the most important information immediately after the page loads. The user should immediately understand what your site offers and why it is worth staying there.
“Above the Fold” and SEO – What are the best practices?
Page Loading Speed as a Key Element of Optimization
Page speed is the foundation of SEO optimization. Above the Fold elements must load within a few seconds so that the user sees the most important content immediately. Otherwise, the bounce rate may increase , which negatively affects the positioning of the page .
The Importance of Core Web Vitals in “Above the Fold” Optimization
Google attaches great importance to Core Web Vitals , which evaluate aspects such as:
LCP (Largest Contentful Paint) – loading time of the largest element in the "Above the Fold" section.
FID (First Input Delay) – the response time of the page to the first user interaction.
CLS (Cumulative Layout Shift) – visual stability of the page while loading.
Achieving good results in these metrics requires optimizing visual elements and reducing unnecessary resources such as heavy images or scripts.
How to optimize “Above the Fold” on your website?
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