Statista published that graph, along with this surprising fact:

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Diversify income:


By offering multiple products and services, a company can attract different types of customers and increase its revenue streams.

There are many ways to diversify in the sweden telegram database business world today, and Apple is a clear example of the significant impact that diversification can have.

Originally founded as a computer manufacturer in the 1980s, Apple has evolved to become one of the most iconic brands worldwide.

Its products, such as the iPhone, have become deeply integrated into the daily lives of millions of people around the world.

That phone, launched nearly two decades after Apple 's first computer , has become the company's biggest moneymaker, accounting for more than 50 percent of its revenue, according to Business of Apps.

apple revenues
Source: Statista .


“Apple’s iPhone is one of the biggest success stories in the smartphone industry. Since its introduction to the market in 2007, Apple has sold more than 1.5 billion units worldwide. As of the first quarter of 2024, Apple’s iPhone market share in new smartphone sales was more than 17%.”

This case demonstrates how diversification can not only increase revenue streams, but also foster innovation within an organization.

2. Mitigate risks:


If one product or service experiences a drop in sales, other products can compensate for that loss.

This real case from Apple illustrates this point very well:

Business of Apps reported that “Apple’s home and wearables division fell 3.6% in 2023,” but still, “Apple generated $383.2 billion in revenue in 2023, with 52% coming from iPhone sales.”