Ordered by mistake.
Wrong color, size, shape, etc.
There is no need for this anymore.
Does not match description or expectations.
There are missing pieces.
It is damaged.
It has a better price in another e-shop.
Every situation is different, but overall, each such experience impacts how your customers feel about your brand . Keep reading.
How Does Returns Management Affect Customer Experience in E-commerce?
The returns experience is a critical factor for customer satisfaction, which in turn determines customer loyalty and retention.
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Take a look at these numbers:
50% of buyers consider the ease of returning items to retailers to be extremely important to their online purchasing experience.
96% of consumers believe that return policies show how much brands care about their audience.
Nearly six in ten shoppers (57%) will never shop with a company again after a bad post-purchase experience.
97% of customers are more likely to shop from an online store if they are provided with a positive returns experience.
More than half of Internet users, specifically 58.4% , purchase products or services online on a weekly basis.
As you can see, an easy and streamlined returns process can increase customer trust and confidence in your brand and increase product sales . Let’s explore how to simplify and streamline this to ensure customer satisfaction.