The analysis reveals the ratio of positive
Posted: Wed Jan 22, 2025 7:48 am
Content analysis. During the analysis, the TOP-20 Yandex and Google are monitored for relevant search queries, which can be divided into three groups: brand ("company name", "company name + reviews/quality", etc.), industry ("camera reviews/overviews"), service/product ("product name + reviews"). 10-15 popular queries are processed, through uk telegram number database which forums, review sites, reference books, social networks and other sources are checked. , neutral and negative reviews.
Development and implementation of strategy. Based on the analysis, there are 4 possible situations for which a strategy is developed:
Negative. Work is carried out with negative reviews. Positive comments and official responses are given to dissatisfied customers. If the unfairness and maliciousness of the comments left on third-party sites can be proven, then the moderators can meet the company halfway and delete them. Press releases and other PR materials are distributed.
Neutral. When positive and negative ratings are equal on the network, the task of SERM is to shift the balance to the positive side. It is extremely useful to publish positive expert ratings and opinions of active users, so-called opinion leaders.
Positive. If the company has a positive image on the Internet, then the task of SERM will be to maintain and develop it. It is useful to motivate customers to write reviews, to give feedback with gratitude.
Absent. The task will be to form and develop the image, increase the company's presence on the network. A full range of SERM activities is carried out, with particular intensity of work taking place on sites with a target audience.
Consolidation of the result. Maintaining reputation through constant monitoring, timely response to changing situations and consistent promotion through generation and publication of positive content.
Development and implementation of strategy. Based on the analysis, there are 4 possible situations for which a strategy is developed:
Negative. Work is carried out with negative reviews. Positive comments and official responses are given to dissatisfied customers. If the unfairness and maliciousness of the comments left on third-party sites can be proven, then the moderators can meet the company halfway and delete them. Press releases and other PR materials are distributed.
Neutral. When positive and negative ratings are equal on the network, the task of SERM is to shift the balance to the positive side. It is extremely useful to publish positive expert ratings and opinions of active users, so-called opinion leaders.
Positive. If the company has a positive image on the Internet, then the task of SERM will be to maintain and develop it. It is useful to motivate customers to write reviews, to give feedback with gratitude.
Absent. The task will be to form and develop the image, increase the company's presence on the network. A full range of SERM activities is carried out, with particular intensity of work taking place on sites with a target audience.
Consolidation of the result. Maintaining reputation through constant monitoring, timely response to changing situations and consistent promotion through generation and publication of positive content.