However, companies should also consider how Xiaohongshu’s unique design differs from the apps they are familiar with.
Posted: Sun Dec 22, 2024 5:39 am
Xiaohongshu is Designed Differently
Xiaohongshu—like TikTok or Instagram—is a social media app where users share pictures and videos.
When thinking about marketing strategies on Xiaohongshu, schools may follow a similar content creation strategy to what they use in English-speaking countries.
Xiaohongshu’s posts appear as rows of multiple posts, each with an qatar whatsapp number image or video (on the phone, this means there are two items per row).
This is different from TikTok where a phone screen displays one video, or Instagram where only one or two videos max show up.
Compared to most other major Chinese social apps, Xiaohongshu’s vibe is more geared towards personal development and learning.
Educational content does well, and content that is “edutaining” does even better.
How to Make Xiaohongshu Education Videos
To understand how to market education industry content on Xiaohongshu, it would be useful to examine the company’s monthly report that details some of its app’s popular education trends.
It also provides examples of educational topics covered in popular videos and how to design video thumbnails.
Of course, the original is in Chinese, but the team and I have translated it here for you.
Xiaohongshu—like TikTok or Instagram—is a social media app where users share pictures and videos.
When thinking about marketing strategies on Xiaohongshu, schools may follow a similar content creation strategy to what they use in English-speaking countries.
Xiaohongshu’s posts appear as rows of multiple posts, each with an qatar whatsapp number image or video (on the phone, this means there are two items per row).
This is different from TikTok where a phone screen displays one video, or Instagram where only one or two videos max show up.
Compared to most other major Chinese social apps, Xiaohongshu’s vibe is more geared towards personal development and learning.
Educational content does well, and content that is “edutaining” does even better.
How to Make Xiaohongshu Education Videos
To understand how to market education industry content on Xiaohongshu, it would be useful to examine the company’s monthly report that details some of its app’s popular education trends.
It also provides examples of educational topics covered in popular videos and how to design video thumbnails.
Of course, the original is in Chinese, but the team and I have translated it here for you.