If you already had your target in mind
Posted: Wed Jan 22, 2025 6:34 am
That is, you are not going to launch a special Coachella promotion for an audience over 65 years old who will not even know what it is. It is therefore assumed that when planning your digital strategy for Easter, several aspects are always taken into account to guide the campaign. Therefore,you will have made a good choice of your date and your objectives. Answer the following questions: What interests your target audience? What communication channels do you use? What do you use each one for? Where do you move on the Internet? What are your favorite social networks? Are you active on them? Continuing with the same objective as Coachella, imagine now that your e-commerce has nothing to do with fashion.
But it is a travel agency, an airline or any company related to tourism. If your target is young, why not promote flights to this festival? Or maybe you focus on Nazarenes or people who enjoy Holy office email list Week from a religious point of view. This is where you will know which date to cover 100%. The objectives, the day you have chosen from the calendar and your target always go hand in hand. Therefore, everything you do must be supported by these three key factors. If it is coherent for each of them, go ahead, it is time to take the next step.
4.- Email Marketing Planning your digital strategy for Easter: email marketing A Cross-Channel Marketing campaign would not work properly without an email marketing strategy that generates all the traffic it generates. In general, email marketing is always a good idea. However, on special dates it is even more so, as it allows you to have direct contact with your target and provide them with relevant, personalized information . If your goal is to generate more sales, you can use this channel to launch promotions or special offers. But if you want to create engagement, personalized newsletters will be the key.
But it is a travel agency, an airline or any company related to tourism. If your target is young, why not promote flights to this festival? Or maybe you focus on Nazarenes or people who enjoy Holy office email list Week from a religious point of view. This is where you will know which date to cover 100%. The objectives, the day you have chosen from the calendar and your target always go hand in hand. Therefore, everything you do must be supported by these three key factors. If it is coherent for each of them, go ahead, it is time to take the next step.
4.- Email Marketing Planning your digital strategy for Easter: email marketing A Cross-Channel Marketing campaign would not work properly without an email marketing strategy that generates all the traffic it generates. In general, email marketing is always a good idea. However, on special dates it is even more so, as it allows you to have direct contact with your target and provide them with relevant, personalized information . If your goal is to generate more sales, you can use this channel to launch promotions or special offers. But if you want to create engagement, personalized newsletters will be the key.