Sales emails can be a salesperson’s best friend, or, on the other hand, the archenemy of sales teams. After all, writing a follow-up email isn’t always easy. This is because maintaining a relationship with the customer can be a bit cold, and this makes it difficult to maintain the cadence of information exchange.
What you will see:
Key takeaways from this article:
Just to remind you, what is follow-up?
But first, why is it important medical practice email list to know how to write a good follow-up email?
How to write a business follow-up email?
1. Use a corporate email
2. Don’t use your email inbox to organize yourself
3. Find out what your recipient needs
4. Connect with decision makers at all organizational levels
5. Be brief and objective
6. Don’t turn your email into an endless trail
7. Take care with the “subject” of the email
8. Offer something of value immediately
9. Never approach without being introduced
10. Put a summary of topics at the end
11. Set a response date
12. Remember that an email is a document
13. Use other social channels as complements
Follow-up email example for inspiration
Be prepared to use empathy to add value
Key takeaways from this article:
Writing a follow-up email with empathy is essential to cultivating a relationship with a customer .
Sales representatives who use a generic email should create a corporate email immediately.
You need to carefully read the latest emails you received from the customer, take a look at their registration, check the customer's history to see if there was contact via other means, such as telephone, or calls to customer service .
A CRM tool is essential in the follow-up stage. Learn more about its use in the e-Book Advantages of CRM: How to use CRM in your company and sell more !
Why this apparent contradiction when it comes to follow-up emails? Well, because people are often not trained to communicate with empathy, kindness and cordiality. And, as incredible as it may seem, in Brazil it is very important to send a cordial message to your interlocutor.
With this in mind, we have created some content to help you with this topic. In the following post, we will explain how to use empathy in a follow-up email to achieve the best results during this communication with your client.
Check it out!
Just to remind you, what is follow-up?
Sales follow-up is basically the process of following up with customers throughout all stages of the sales process. In fact, this is the free translation of the term into Portuguese. Therefore, follow-up means following the consumer, showing that you are available to help if any difficulties arise.
It is worth noting that this process can be done over the phone without any problems. However, there are also follow-up emails, which allow for a more professional approach, thus improving the relationship with the client and enhancing the results of the strategy.
But it’s not just any email. It has to be THE follow-up EMAIL . Want to learn how to write one from scratch? Then keep reading and check out the golden tips we’ve brought you!
But first, why is it important to know how to write a good follow-up email?
Many salespeople, managers and entrepreneurs are still not used to emails. People still prefer phone calls. As a result, they are unable to express themselves via email with the same cordiality and politeness that they convey when using the phone.
But email is here to stay. And today, relationships are not limited to email. They extend to social media (especially Facebook, Twitter, Instagram and LinkedIn), not to mention internal communication apps like Slack and instant messaging tools like WhatsApp.
Today, after an email contact, the average user expects to be answered within 5 minutes. This is a very high expectation when we are talking about a business opportunity that needs to be taken advantage of in the best possible way for sellers.
Therefore, it is very important to know how to write a good follow-up email. In fact, some salespeople who understand this fact have developed tactics around an email that optimizes open rates and time their follow-up messages.