How a small business increased sales by 300% with emails

[Rakibul200]

Plus, a decent discount can motivate your customers to buy more of your products. Free delivery some say that free delivery is even more powerful than offering coupons. I can see where they’re coming from. Many users often don’t mind spending a lot of money on different products, but they’ll think twice before buying something that has an extra delivery cost added in the checkout. According to the data from statista, unexpected shipping costs are the biggest reason why users abandon their online shopping carts.

Digital shoppers reasons for abandoning overseas chinese in uk user list carts us also, there are people (myself included) that would rather spend slightly more money to earn the free delivery, if it’s available above after a certain threshold. That being said, if you’re an ecommerce business, offering free delivery should be one of your key strategies to help you grow your email list. Free delivery can be a great alternative to price coupons, especially if you’re not particularly enthusiastic about offering them to your customers or are worried it’ll hurt your brand’s perception.

Once again, you shouldn’t be too worried that including the free delivery will cut down your profit margin on the first-time buyers. You’ll get it back in the long-term. And if you want to see more commitment from your customers, offer it only if they spend more than a particular amount on their order. Or just limit it to their first order, all together. In short, why is this a good lead magnet? High shipping costs are the main reason why customers abandon their shopping carts.