Theoretical part: what is contextual advertising and what are its advantages. How to work with Yandex Direct and what types of advertising campaigns are there.
Practical part: how to select keywords and l ivory coast telegram number database anding pages, set up a search advertising campaign and create text and graphic ads.
Speaker: Dmitry Klimchukov, co-founder of the internet advertising agency Klimchukovy.ru, specialist in targeted advertising.
Video course "Introduction to PPC" from CyberMarketing
Link to take the course:
Training format: 6 video lessons with a total duration of 190 minutes. At the end of each block there are control questions in the form of a test.
21 Free Courses and 8 Seminars on Internet Marketing [Collection]
What is taught in the course:
what is contextual advertising, where is it broadcast and does your business need this promotion format;
what tasks are solved with the help of media planning, how to estimate the budget of an advertising campaign and create a media plan;
how to set up an advertising campaign step by step in your Yandex Direct personal account;
how to create working ads for contextual advertising in Yandex;
how to work with the Google Ads interface and launch advertising campaigns;
What are the requirements for Google Ads ads?
Certificate of completion of the course: available.