Based on the data obtained after the advertisement is launched, advertisers can obtain feedback on advertising strategies. And through the interpretation of various parameters, we can adjust advertising strategies to achieve the best advertising effectiveness. Ad performance is typically observed against a single metric.
1. Number of exposures
The number of times the ad was seen during its serving period. Under normal circumstances, the higher the number of impressions, the more times the ad is displayed, but it does not necessarily lead to a higher conversion rate or larger sales.
2. Number of touches
The number of users who saw the ad at least once during the ad's lifetime.
3. Frequency
Frequency refers to the number of times the same user sees bahrain mobile phone number list an ad over a period of time. For example, if a user sees the same ad three times in one day, the ad's frequency is 3. The higher the frequency, the more times the user sees the advertisement, and it also means that the advertisement is targeted at a certain group of audiences. For ads targeting new customer development, lower frequency means reaching different audiences continuously. For ads targeting remarketing, advertisers can control the number of times the same user sees an ad per day by adjusting the budget amount.
4. CPM
The cost per thousand impressions of an advertisement. CPM is a commonly used advertising pricing model in online advertising. LAP ads are calculated using a bidding method, so when the ad specifies a smaller target audience, the CPM price will be relatively higher. You can reduce the cost of CPM by increasing your audience.
5. CTR
Number of clicks/number of exposures. For example, if the number of ad exposures is 1,000 times and the number of clicks is 100, the CTR is 10%. Generally, a higher CTR means that the ad is more attractive and the user is interested in the ad. The conversion rate of advertising may be higher. On the other hand, if the CTR is low, advertisers can consider adjusting ad content or image materials to attract users' attention and increase ad click-through rates.