As a targeting type, we tick the “Remarketing” box and specify the audience segments

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Preparing the campaign The algorithm of actions is as follows: In the advertising account, select the campaign type – “Contextual Display Network”. We specify the goal “Website traffic”, mark the desired campaign option – smart or standard, add the URL of the online store. We set up the display region, relevant languages ​​for clients, budget amount, and display frequency. In the additional settings section, we connect the feed for personalized ads, which we downloaded in advance.


to which the advertisement will be shown. We select products to display using zalo database filters. When creating strategic scenarios for dynamic remarketing audiences, we recommend focusing on the user types discussed earlier. In addition, it is possible to display ads with different content depending on the goal. One must not forget about such parameters as the product life cycle and decision-making timeframes.


At the final stage, personalized ads are created. For this, the interface provides a special settings window in which you must specify: final URL to redirect users who clicked on the banner; relevant images and logos; two titles - long and short; product description; campaign name. After entering and saving all the necessary data, you can launch the campaign. Google AdWords provides template formats that can be adjusted according to your needs, but the location of images, inscriptions and buttons will not change.