Digitalization makes use of customer data
Posted: Wed Jan 22, 2025 4:52 am
The widespread popularity of online sales via e-commerce sites and the like is also a reason why retention is attracting attention.
Since digital data can be used to obtain "customer sales information" and "user behavior information," approaching existing customers is now more likely to lead to success than approaching new customers.
In particular, in web-based retention thailand telegram phone number list marketing, the introduction of CRM (customer relationship management), which takes an approach tailored to customer attributes and purchase history, is becoming more common.
The key to implementing retention is "obtained data" and "measures"
When implementing retention marketing, you must first obtain usable data, regardless of whether the data comes from an analog or digital source.
Generally, this requires managing and analyzing data such as "past purchase history," "website visit history," and "response to marketing initiatives."
In recent years, companies have begun to use digital marketing systems such as CRM to manage and analyze data in more complex ways, and are focusing on the following measures:
Improving after-sales service
Offer special offers and promotions exclusively to existing customers to differentiate them from new customers.
Continuously disseminate information about your company's products and services through e-mail newsletters, etc.
Improve customer satisfaction with a hybrid customer experience that combines real-life (face-to-face) and digital
Typical examples include distributing coupons that can be used next time when a product is purchased, or providing ongoing information through email newsletters and social media. The introduction of a point card system is also one example of retention marketing.
Since digital data can be used to obtain "customer sales information" and "user behavior information," approaching existing customers is now more likely to lead to success than approaching new customers.
In particular, in web-based retention thailand telegram phone number list marketing, the introduction of CRM (customer relationship management), which takes an approach tailored to customer attributes and purchase history, is becoming more common.
The key to implementing retention is "obtained data" and "measures"
When implementing retention marketing, you must first obtain usable data, regardless of whether the data comes from an analog or digital source.
Generally, this requires managing and analyzing data such as "past purchase history," "website visit history," and "response to marketing initiatives."
In recent years, companies have begun to use digital marketing systems such as CRM to manage and analyze data in more complex ways, and are focusing on the following measures:
Improving after-sales service
Offer special offers and promotions exclusively to existing customers to differentiate them from new customers.
Continuously disseminate information about your company's products and services through e-mail newsletters, etc.
Improve customer satisfaction with a hybrid customer experience that combines real-life (face-to-face) and digital
Typical examples include distributing coupons that can be used next time when a product is purchased, or providing ongoing information through email newsletters and social media. The introduction of a point card system is also one example of retention marketing.