Details of the negotiation between Meta and EssilorLuxottica
Posted: Sun Dec 22, 2024 5:27 am
Meta is negotiating the purchase of a stake of up to 5% in EssilorLuxottica, the company that owns the iconic Ray-Ban eyewear brand. The information was released by The Wall Street Journal and has generated great repercussion in the financial market.
The potential acquisition is valued at approximately 4.5 billion euros (about $4.8 billion). EssilorLuxottica was formed by the merger of lens maker Essilor and eyewear maker Luxottica in 2018.
It is one of the world's leading eyewear and contact lens manufacturers. In germany email list addition to Ray-Ban, EssilorLuxottica owns other renowned brands such as Oakley and Persol, and recently acquired the Supreme brand.
The main objective of the negotiation is to strengthen the existing partnership between Meta and EssilorLuxottica, especially in the development of technologies for smart glasses.
This is because, since 2021, the companies have collaborated on the development of Ray-Ban Meta, a line of smart glasses that integrates augmented reality features and connectivity with social networks.
Meta negotiates purchase of stake in Ray-Ban owner
Market impact after Meta's investment
The acquisition of a significant stake in EssilorLuxottica represents an important strategic move for Meta.
This is because Mark Zuckerberg's company has invested heavily in augmented reality (AR) and virtual reality (VR) technologies as part of its vision for the metaverse.
Therefore, smart glasses are a key piece in this strategy, enabling new forms of interaction and digital immersion.
For EssilorLuxottica, the entry of Meta as a shareholder strengthens technological collaboration and can accelerate the development of new innovative products.
Furthermore, the partnership could open up new market opportunities by combining EssilorLuxottica’s expertise in optics with Meta’s leadership in technology and social media.
The potential acquisition is valued at approximately 4.5 billion euros (about $4.8 billion). EssilorLuxottica was formed by the merger of lens maker Essilor and eyewear maker Luxottica in 2018.
It is one of the world's leading eyewear and contact lens manufacturers. In germany email list addition to Ray-Ban, EssilorLuxottica owns other renowned brands such as Oakley and Persol, and recently acquired the Supreme brand.
The main objective of the negotiation is to strengthen the existing partnership between Meta and EssilorLuxottica, especially in the development of technologies for smart glasses.
This is because, since 2021, the companies have collaborated on the development of Ray-Ban Meta, a line of smart glasses that integrates augmented reality features and connectivity with social networks.
Meta negotiates purchase of stake in Ray-Ban owner
Market impact after Meta's investment
The acquisition of a significant stake in EssilorLuxottica represents an important strategic move for Meta.
This is because Mark Zuckerberg's company has invested heavily in augmented reality (AR) and virtual reality (VR) technologies as part of its vision for the metaverse.
Therefore, smart glasses are a key piece in this strategy, enabling new forms of interaction and digital immersion.
For EssilorLuxottica, the entry of Meta as a shareholder strengthens technological collaboration and can accelerate the development of new innovative products.
Furthermore, the partnership could open up new market opportunities by combining EssilorLuxottica’s expertise in optics with Meta’s leadership in technology and social media.