Of course, if we are talking about a small business

[mstakh.i.mo.mi]

This type of analysis is simply necessary. With its help: opportunities and potential threats are identified; It points out trends in the business environment, which helps not to “swim against the tide”; prevents the use of projects that have a high probability of failure regardless of the company's actions; an objective idea of ​​the environment is formed when entering unfamiliar markets or new niches. This method of information processing helps to understand what prospects a business has and in what direction it should work.


or one that is just starting to develop, then here you can act "by eye", monitoring the instagram database situation without seriously studying it. As for large or medium-sized businesses, then you simply cannot do without a long-term analysis of the situation. General algorithm for conducting PEST analysis To achieve an accurate result from such an analysis, it is necessary not only to evaluate and collect currently relevant information, but also to think through moves for a 3-5 year perspective.


It is essential to involve people who have been working in this field for a long time and successfully, who know all the intricacies of conducting this type of analysis, who know what exactly is being emphasized when working with consumers, partners, etc. The stages that make up a PEST analysis are: Identification of key factors influencing the firm's profitability that will be analyzed . It is necessary to select the most important indicators to pay attention to, so as not to waste time and money on less significant ones.