Imagine an auto insurance broker who partners with a large car dealership. Who would have a richer list of potential clients than the management of that car dealership?
Likewise, you should look for other companies related to your business as partners .
This type of association is called a strategic partnership , a “win-win” game in which a relationship is established with another company (usually from related areas or businesses) so that both parties benefit.
For a dealership, for example, having a complete interior designers service email list network of integrated services that offers the customer the chance to not only leave the store with their new car, but also with all the secondary services already contracted (such as insurance and dispatch) provides more credibility and professionalism for resale.
For the broker, this strategy is obviously a chance to exponentially increase his client portfolio.
You can achieve this type of agreement by giving up part of your profit per client in exchange for the partner company's portfolio (commission). It's better to share R$100,000 than to keep R$1,000 all to yourself, don't you agree?
4. Social selling
Social selling is a technique that explores the full potential of social networks to capture customers and generate more sales .
Why is it interesting? Because more and more people are using these media to research companies and make purchases! A survey by Opinion Box revealed that 74% of Brazilians use social media for this purpose.
One of the main ones is Instagram, used by 44% of people to talk to companies. In fact, 68% have already hired a service or bought a product that they learned about on this platform, according to another survey by Opinion Box .
identify your target audience’s preferred social networks;
create a specific sales funnel for this approach;
segment leads and deliver content aligned with each purchasing moment;
Monitor the results to maintain what worked and adjust what is not yet in order.
Improve your approach with the tips in this article: “ Social selling tools: 6 platforms to optimize social selling ”
5. Trust Marketing
The customer is the best missionary a company can have. According to Steve Denning, author of The Secret Language of Leadership , companies focused on “delighting customers” usually have a loyal army of brand spokespeople at their side.
These customers, with their extremely high engagement potential, represent a powerful nucleus of attraction for new leads and spread the good image of your solutions.
Therefore, encourage people to refer your company. One way is to offer discounts or bonuses proportional to the number of referrals received that generated sales.
Remember that one of the main sources of trust is reciprocity — you trust a company because someone you trust feels the same way.
“ If you create a love affair with your customers, they will do the advertising for you. ” – Philip Kotler
Learn more about this topic. Read: “ What is Relationship Marketing and how to use it in your business ”