How to work in Yandex Audiences [detailed guide]
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Geolocation information
For network brands or local small businesses, it will be useful to set up geo-local targeting in Yandex Audiences. This way, you can collect data on visitors who regularly visit or are in certain locations.
How to set up geolocation
To set up a segment, select “Create segment” — “Geolocation”:
How to work in Yandex Audiences [detailed guide]
Select the type of geolocation - circles or polygons:
How to work in Yandex Audiences [detailed guide]
1. Circles. Specify the location. You can do this in two ways: find a point on the map or specify a list. In the first case, set a point on the map and select the radius of coverage (from 0.5 to 10 km), in the second case, specify names, addresses or geographic coordinates in the search bar. In total, you can add no more than 1000 locations.
Setting up a segment based on AppMetrica data looks like this:
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