at Leadfeeder we know that adding a professional explainer video can offer a great return on investment. Before we added an explainer video, around 2% of our website traffic signed up for a free trial. In contrast the conversion rate among those who watch the video is 7.51% and this is just one video. video effect on signup e511acbd france email database Another way of applying the 80/20 rule is for understanding how to divide time between promoting your content – for example, linking to it in a way that can help the person you’re talking to – and creating it.
It’s important to realise that once you create content you should share it over and over again, not just for driving readership but also to boost SEO. If you don’t do that and you don’t have great organic reach for your blog then your content will be forgotten. Platforms like Inbound.org, GrowthHackers, Quora and this buzzing sales and marketing LinkedIn group by Katie Duncan are some ways to ensure your precious content doesn’t get left for dead and Brian Dean provides a comprehensive list of ways to get your content linked if you’re just getting started.