And, let's say, age matters in this case: if you are engaged, for example, in braiding bright African braids, the target audience 45+ is definitely not suitable. Even the method of communication with clients can differ significantly depending on the criteria: for people 45+ it is easier to call or order a service on Odnoklassniki, and it is better to communicate with young people in messengers, and attract attention with the help of Instagram and VK. You can also segment customers using CJM (Customer Journey Map).
Before purchasing a product or service, the customer goes through a certain “path”: gets gambling data indonesia to know the brand/company, shows interest or scrolls through the page, makes a purchase or not, etc. All this helps to divide buyers into groups according to their location on this "path": a regular buyer, a brand advocate, bought the product once, is hesitant to buy or not, or maybe a dissatisfied and offended client. And each group of clients requires its own approach.
An interested buyer needs to be “warmed up” to buy (give guarantees, show reviews), a regular customer needs to be pleased with a promotion or discount, thereby stimulating new purchases, a random visitor needs to be “hooked” somehow, for example, with a provocative post or by using the necessary psychological triggers (a “hit” trigger: everyone has already bought this product, you need it too; a “shortage” trigger: only 5 places left; a “fear” trigger: you’ve gained 5 kg and are afraid of getting fat – sign up for an anti-cellulite massage, etc.