Build customer loyalty digital
Posted: Sun Dec 22, 2024 5:20 am
There is one thing you need to know: Italian law applies to social networks even if the platform's servers are located abroad. It is therefore essential, if you do not want to incur sanctions, to act according to the law. It may seem strange to you, but even a contest on Instagram or Facebook that invites you to leave a like has its limits. In fact, Italian law allows this type of contest only under conditions in which these actions by users are replicated and saved on Italian servers. In fact, each phase of the contest must be recorded on a server located in Italy.
The advice, for this kind of contest, is to phone numbers in the philippines avoid the "do it yourself" and to rely on services like Leevia . Their certified software and their servers located in Italy allow you to launch a 100% legal contest. Another issue is the competitions called prize operations in which those who are already customers participate (for example, those who have eaten at your hamburger joint at least once). There is a way to avoid being forced to follow all the complicated and expensive steps required by the Presidential Decree 2001: if the value of the prize does not exceed 25.82 euros . In this case, in fact, it is sufficient to draw up a well-made regulation to be in compliance.
Finally, there are some “Exclusions” mentioned in art. 6 paragraph 1 letter C of Presidential Decree 430. Advertising campaigns that offer discounts or gift cards (prepaid cards) instead of prizes are not considered prize operations. 9. loyalty card If you are afraid that “classic” loyalty cards are just a problem because they are often forgotten or lost, know that today on the market there are several companies that have created digital loyalty cards. Their practicality is unrivaled since they can also be inserted directly into your smartphone's wallet.If you don't have a large budget to dedicate to advertising and if you're not a famous chef, this article is for you.
The advice, for this kind of contest, is to phone numbers in the philippines avoid the "do it yourself" and to rely on services like Leevia . Their certified software and their servers located in Italy allow you to launch a 100% legal contest. Another issue is the competitions called prize operations in which those who are already customers participate (for example, those who have eaten at your hamburger joint at least once). There is a way to avoid being forced to follow all the complicated and expensive steps required by the Presidential Decree 2001: if the value of the prize does not exceed 25.82 euros . In this case, in fact, it is sufficient to draw up a well-made regulation to be in compliance.
Finally, there are some “Exclusions” mentioned in art. 6 paragraph 1 letter C of Presidential Decree 430. Advertising campaigns that offer discounts or gift cards (prepaid cards) instead of prizes are not considered prize operations. 9. loyalty card If you are afraid that “classic” loyalty cards are just a problem because they are often forgotten or lost, know that today on the market there are several companies that have created digital loyalty cards. Their practicality is unrivaled since they can also be inserted directly into your smartphone's wallet.If you don't have a large budget to dedicate to advertising and if you're not a famous chef, this article is for you.