MANY email marketing emails that go out to thousands of people
Posted: Tue Jan 21, 2025 10:42 am
As readers, we gravitate toward emotional language. Whether it’s positive emotion: love, thrilled, elated, awesome; or negative emotion: insane, hate, awful, overwhelmed -- emotion sells. However, going too far with emotion and peppering your email with ranty (and hurtful) words won’t do you any favors either.
Use your buttons!
Aside from the aforementioned lists, I am a big fan of making sure I use the rich text buttons at the bottom of any email editors. Things like italics, bolding and bullets, even the underline function can really help the reader focus in on bahamas phone number resource what he or she CANNOT miss. If you write longer emails like I do, to very busy people (like I do), bolding, indenting, bulleting and using italics can draw attention to directions, deadlines and important information that just can’t be missed.
The early bird gets the worm
Sending email at 3pm might fit into your schedule but it does not fit into anyone else’s. People go through their email in the morning and then are whisked into a day of meetings, deadlines, other emails, phone calls and more….most of which will trump your email in terms of importance. There are lots of services that can pause your email until a more optimal time. Followup.cc and MixMax are my favorites. Gmail and Outlook have this functionality built in. According to a study of 500,000 emails by email tracking software provider Yesware, emails sent between 6 a.m. and 7 a.m. get the highest rates, about 40%.
Show off your personality
I write a lot of emails for clients and many, many, . So when I get to sit down and write an email that’s just from me, with just my requests, I like to add pieces of my personality in there. Whether it’s a hilarious (but appropriate GIF) or a signature with flair, keeping my personality front and center allows friends, clients and colleagues to know it’s really me and not marketing machine Maren.
Use your buttons!
Aside from the aforementioned lists, I am a big fan of making sure I use the rich text buttons at the bottom of any email editors. Things like italics, bolding and bullets, even the underline function can really help the reader focus in on bahamas phone number resource what he or she CANNOT miss. If you write longer emails like I do, to very busy people (like I do), bolding, indenting, bulleting and using italics can draw attention to directions, deadlines and important information that just can’t be missed.
The early bird gets the worm
Sending email at 3pm might fit into your schedule but it does not fit into anyone else’s. People go through their email in the morning and then are whisked into a day of meetings, deadlines, other emails, phone calls and more….most of which will trump your email in terms of importance. There are lots of services that can pause your email until a more optimal time. Followup.cc and MixMax are my favorites. Gmail and Outlook have this functionality built in. According to a study of 500,000 emails by email tracking software provider Yesware, emails sent between 6 a.m. and 7 a.m. get the highest rates, about 40%.
Show off your personality
I write a lot of emails for clients and many, many, . So when I get to sit down and write an email that’s just from me, with just my requests, I like to add pieces of my personality in there. Whether it’s a hilarious (but appropriate GIF) or a signature with flair, keeping my personality front and center allows friends, clients and colleagues to know it’s really me and not marketing machine Maren.