In this article we have already seen the differences between Inbound and Outbound Marketing. Inbound attracts users with relevant content and Outbound attacks you suddenly with ads that may not even interest you. Now we will give you 5 reasons to implement this type of marketing in your company.
1. Sales and Marketing become one
Just like we have a perfect match on Tinder, the marketing team generates relevant, valuable, quality content that seeks to satisfy the needs and problems of our consumers, personalized for each customer segment. Meanwhile, sales are responsible for being the source of data on what customers are looking for throughout the customer journey . This is the perfect formula for selling, retaining customers, attracting them, giving value to leads , and increasing conversion.
2. That they see you and recognize you
There are several strategies to implement and what they have achieved is to democratize brand recognition. If you do a good job of Inbound, no matter how small your company is, you can achieve high malaysia whatsapp data visibility and recognition. As we generate valuable content and cross it with the customer journey, users find what they want when they search for something. And when you are a crack at these strategies, your users will share your content. That's when you have to buckle up because it's very likely that customers will start to rain down.
3. Position your brand as trustworthy and credible.
Traditional marketing has been so interrupted, aggressively advertised, and cold-calling that it has generated a lot of rejection. However, Inbound Marketing is the way forward. You are not the one who chooses when to talk to your customers, we give users the power to decide when and where they want to interact with your content. The less annoying we are and the more effective we are in our communication and content, the better we will position ourselves as a trustworthy brand and we will be the first option when it comes to making a purchase.
4. Fill your page with valuable visitors
By delivering tailored content, as if we were true digital tailors, we create relationships that lead directly to sales, since the content is so personalized that our clients fully identify with it. If you accompany your content in the right way, showing them that you want to get to know them and giving them the best for them, they will undoubtedly go to buy from you as soon as they can.
5. Crystal clear KPIs
Nowadays we can monitor how our campaigns are performing, we can modify weak points and things we want to improve on the fly. Each thing you do in the marketing plan can be compared and you can see the impact it has on your consumers. In addition, because it is less expensive and more efficient, the ROI is considerably reduced.
Have you already convinced yourself to implement Inbound Marketing in your company? Remember these 5 points and write them down on your office wall. Because if you take them seriously and carry out these actions, you will notice how your business starts to take off in the short term.
But remember that none of this is possible if you don't put your client at the center and fall in love with him/her. Only then will you be able to know him/her better than he/she does himself/herself in order to offer him/her what he/she wants before he/she realizes that he/she needs it.