Helping brands meet their audience in more places
Posted: Tue Jan 21, 2025 10:08 am
An example of a Topic Report in Tagger, Sprout Social's i romania b2b leads nfluencer marketing platform, calling out the earned media value stat.
With our platform, Ally’s team can tell a stronger story about the success of campaigns like Lovesac’s—which was particularly impressive. The months-long effort generated $8.48M in earned media value, 57 million impressions and a 14.3% increase in Lovesac Q3 sales year over year.
Today’s social media ecosystem is made up of a growing list of networks, each with unique algorithms, content formats and audiences. Consumers are using a mix of them all to consume content and connect with their communities. In fact, 38% of consumers plan to use more networks this year compared to 2023, according to a Q4 2023 Sprout Pulse Survey.
One of the latest networks captivating consumers and brands alike? Threads.
Marketers across industries have experimented with the community-centric platform since it launched in July 2023—but now they can elevate their approach with Threads scheduling, engagement and reporting capabilities in Sprout. In less than a year, Boston-based public media producer GBH has started posting to Threads across 15 production units—growing an audience of nearly 180,000 followers.
A cross-network post analysis widget in Sprout, showing performance data from Threads posts.
“Now that Threads publishing and scheduling has been added to Sprout, GBH’s social media managers—who are responsible for growing and engaging audiences for their specific productions or units—can more easily and efficiently leverage the platform to build and deepen connections with our communities,” said Zack Waldman, GBH Social Media Strategist.
With our platform, Ally’s team can tell a stronger story about the success of campaigns like Lovesac’s—which was particularly impressive. The months-long effort generated $8.48M in earned media value, 57 million impressions and a 14.3% increase in Lovesac Q3 sales year over year.
Today’s social media ecosystem is made up of a growing list of networks, each with unique algorithms, content formats and audiences. Consumers are using a mix of them all to consume content and connect with their communities. In fact, 38% of consumers plan to use more networks this year compared to 2023, according to a Q4 2023 Sprout Pulse Survey.
One of the latest networks captivating consumers and brands alike? Threads.
Marketers across industries have experimented with the community-centric platform since it launched in July 2023—but now they can elevate their approach with Threads scheduling, engagement and reporting capabilities in Sprout. In less than a year, Boston-based public media producer GBH has started posting to Threads across 15 production units—growing an audience of nearly 180,000 followers.
A cross-network post analysis widget in Sprout, showing performance data from Threads posts.
“Now that Threads publishing and scheduling has been added to Sprout, GBH’s social media managers—who are responsible for growing and engaging audiences for their specific productions or units—can more easily and efficiently leverage the platform to build and deepen connections with our communities,” said Zack Waldman, GBH Social Media Strategist.