In industry parlance, loosely translated, also known as Out-of-home (OOH) advertising . Outdoor advertising is a broad term that describes any type of campaign that reaches consumers when they are out of home. It can be further divided into more precise segments, but that is all outdoor advertising when it occurs outside the home.
It is a mass-market medium, similar to radio and television. It is best suited for communicating a message to a wide audience, building a brand, and for advertising campaigns large and small.
Types of outdoor advertising
Outdoor media is essential because it reaches kuwait mobile number list hundreds of thousands of people who travel on foot, by public transport or by car. It is usually very fast and effective . The most common forms of outdoor media are:
Billboard advertising
Point of sale displays
Small architecture such as bus stops, kiosks and telephone booths
Transit advertising and packaging, such as on taxis, buses, subways and trains
Mobile billboards
Guerrilla advertising also known as ambient media
Outdoor advertising is maturing
Once upon a time, outdoor advertising was simply a way to increase brand awareness. It is impossible to convey a complex message in a medium that people will only see for a few seconds or at most a few minutes. This type of advertising was seen as a support for television, direct mail, radio and print campaigns. It kept the product or service in the minds of the audience while other forms of media did the heavy lifting .
However, with the advent of mobile technology and websites, outdoor advertising can get people to do something immediately . From QR codes to simple web addresses and even apps like Snapchat and Instagram, outdoor media can be a way to start a conversation with a consumer or a way for an outdoor campaign to spread across the web .