When an influencer proposes rates above your budget
Posted: Tue Jan 21, 2025 8:59 am
If someone you really want to work with germany b2b leads counter-offers with an unexpectedly high rate, it’s important to discuss and understand the justification behind the numbers, such as the influencer’s reach, engagement rate and previous campaign success. Even if they present impressive past performance data, offering lump-sum compensation will probably not be feasible for your brand or justifiable to your leadership team. In some cases, it might be most appropriate to respectfully decline working together, while leaving the door open for future collaboration.
When an influencer proposes rates below your budget
If influencers propose a rate far beneath your budget, to be inclusive and equitable, you should tell them what you think their content is actually worth based on their following size and engagement rate. Don’t take advantage of them. To go above and beyond as a brand partner, let influencers know when they ask for too little and offer them more.
While under-paying an influencer saves money in the short-term, it could cost you brand affinity in the future. Being transparent will ultimately make you a brand partner that influencers (and their network of peers) want to work with in the future.
When your budget is limited (e.g., as a nonprofit or startup)
Even when your budget is small, you can still propose value exchanges such as offering exclusive products or experiences. You can also negotiate smaller, more targeted campaigns that align with your financial constraints but still leverage the influencer’s reach and credibility. You don’t need to overspend to reach your campaign goals. But you do need to be upfront about what’s possible for your brand, and understand if influencers are unable to be flexible.
When an influencer proposes rates below your budget
If influencers propose a rate far beneath your budget, to be inclusive and equitable, you should tell them what you think their content is actually worth based on their following size and engagement rate. Don’t take advantage of them. To go above and beyond as a brand partner, let influencers know when they ask for too little and offer them more.
While under-paying an influencer saves money in the short-term, it could cost you brand affinity in the future. Being transparent will ultimately make you a brand partner that influencers (and their network of peers) want to work with in the future.
When your budget is limited (e.g., as a nonprofit or startup)
Even when your budget is small, you can still propose value exchanges such as offering exclusive products or experiences. You can also negotiate smaller, more targeted campaigns that align with your financial constraints but still leverage the influencer’s reach and credibility. You don’t need to overspend to reach your campaign goals. But you do need to be upfront about what’s possible for your brand, and understand if influencers are unable to be flexible.