We surveyed thousands of marketing leaders about current marketing trends. What did we find?
Marketers ranked the implementation of artificial intelligence (AI) as both their top priority and their top headache – highlighting its critical role as both a promising indicator and a daunting challenge.
For some people, the words “new era” represent big ideas and new innovations. For others, it means unanswered questions, uncharted territory, and unsolved challenges. No matter what field you’re in, we’re all trying to build better relationships that drive our businesses forward.
We surveyed marketers about how they’re navigating diabetes mailing list this new era. The findings in our new State of Marketing report reveal trends that are impacting marketers—emerging AI, data unification, and personalization tools—and the challenges they face in continuing to connect with customers in a new era . Let’s take a look at the highlights from the report.
9th Edition of the State of Marketing report
Discover the trends in AI, data, and personalization, with insights from nearly 5,000 marketers around the world.
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Key findings from our new State of Marketing report
Successful AI implementation leads 2024 marketing trends
Reliable data powers genuine customer connection
Marketers are betting on personalization
1. Successful AI implementation leads 2024 marketing trends
There’s a difference between implementing AI and implementing AI successfully . In our survey, only 34% of marketers are completely satisfied with their efforts to reap the value of AI. Even fewer are completely satisfied with their attempts to unify customer data to improve the customer experience. The two go hand in hand.
Unlike other marketing trends and technologies, AI is not a standalone tool. It can affect and impact almost every aspect of a marketing strategy.
Looking to build better personalization? Predictive AI can predict customer behavior and trends, allowing businesses to anticipate needs and adapt their strategies accordingly. Curious about how to create engaging content quickly? Generative AI generates various types of content at scale based on data analysis and natural language processing algorithms.