CTR in targeted advertising

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22. Advantages
If you have any advantages over competitors and they are valued by users, be sure to indicate them in the ad. For example, everyone has paid delivery, but you do not. Write about it urgently! The same applies to the guarantee. If the product requires it, then you can indicate the guarantee period in the text of the ad.

23. Deadline and promotions
If you have a promotion going on, you can write about it in the announcement, and you must indicate the deadline date.

Promotions in advertising
Promotions in advertising
This will further motivate users to visit your site as soon as possible.

24. Brand
If you are a well-known brand or you sell products of one, then you can additionally indicate this in the text of the ad. This way you can run into fans of this brand and they will definitely go to your site.

Brand in advertising
Brand in advertising
You can promote your own brand in a similar way, but keep in mind that a no-name may scare off users.

What should be the CTR in contextual advertising
For advertising in Yandex.Direct and Google Adwords, a CTR of 5 to 10% can be considered good.

In this chapter of our guide, we will talk about how to increase CTR in targeted advertising on social networks. The price of a subscriber to a community or an application for advertising directly depends on a high CTR, so do not underestimate the importance of this indicator.

1. Personalize your advertising
Some advertising networks, such as MyTarget, allow you to personalize your ad, for example, by age. You can create a creative based on the age of your target audience or show different creatives to each age group. This approach will definitely increase your CTR.

2. Use local campaigns
If you are advertising a business that is gambling data singapore phone number to a specific region, then it is obvious that you need to launch advertising only for it, but even if you work throughout Russia, you can still give different advertising to different regions. Thus, users seeing the focus on their city may be interested in your advertising offer.

3. Rotate ads
You can show different ads to the same audience to identify the creative that will be the most clickable. Test at least 2-3 ads per audience, analyze statistics and turn off the ads that have the least effect.

4. Follow the news
New advertising formats and ad formats are constantly being released on social networks. Follow all the innovations of the advertising network and test all the new features immediately after they become publicly available.

5. Aim at the target audience