Socially responsible behaviour must also be reflected in people management . Companies must pay attention to workers' rights, workplace safety, employee well-being, gender equality and inclusion, creating a positive and pleasant environment. In addition, it is about working on stakeholder involvement, that is, creating relationships that are beneficial for all parties involved, based on trust, transparency and continuity.
Globally, 9 out of 10 citizens want to live in a more sustainable and equitable world. According to Randstad Employer Brand Research, companies' commitment to giving back to society is one of the main sources of employer appeal. In fact, more than a third of employees, especially younger generations, would not accept working for a company with values they do not share. Therefore, corporate strategies are increasingly geared towards sustainability objectives (ESG - Environmental, Social and Corporate Governance ).
In 2017, according to a KPMG survey, 75% of multinational companies already prepared a report on corporate social responsibility, while today the percentage reaches 80%. And this is because numerous studies have highlighted the close relationship between CSR and the financial results of companies:
"Let's think about the companies listed on the stock armenia whatsapp data exchange and the investors or funds that are increasingly oriented towards ethics when financing projects.
Examples of successful companies in corporate social responsibility
There are numerous companies that offer examples of corporate social responsibility . Google Green is a project that allowed the company to reduce the energy costs of its data centers by 50%. Google has also invested around $1 billion in renewable energy projects, choosing to reuse this production in other sectors of its business. Coca-Cola has launched the 5by20 program, which aims to support women around the world by providing them with training opportunities and support to start businesses.
Starbucks is committed to supporting the local communities from which it sources the raw materials for coffee production, through the implementation of education, gender equality, respect for minorities , water conservation and waste reduction programs. The CAFE (Coffee and Farmer Equity) program is a concrete example of the CSR activities promoted. In addition, Starbucks has partnered with Ethos Water to provide access to clean water to more than one billion people in need.
Advantages of corporate social responsibility in a company
Despite being a voluntary decision, corporate social responsibility has become indispensable as people are increasingly aware of sustainability and the economic and social consequences of corporate actions. Taking care of a company's social responsibility means not only improving its reputation, but also the health of its brand, with significant benefits both for employees - in terms of attracting and retaining talent - and for customers, who will be more loyal and, therefore, more inclined to purchase products and services.
We can summarize the advantages of corporate social responsibility as follows :
Improves reputation and corporate image
customer loyalty
attracting and retaining talent
innovation and differentiation
reduction of reputational, legal and ethical risks.
The figure of the RCS manager
Today there is a professional figure dedicated to corporate social responsibility: the CSR manager . To train in this field, you can opt for a Global Master in Sustainability and CSR . The CSR manager plays a transversal role within the company, communicating with all the souls of the organization to achieve the objectives of sustainability and social responsibility.
First, define these objectives and develop concrete strategies and action plans to achieve them. Then, communicate these plans effectively to the different departments of the company, who collaborate to achieve the common purpose and feel involved in the values that the company promotes . The task of the RCS manager is also to monitor the impact of the policies implemented, preparing reports and statements on the results obtained, the critical aspects and those that need to be improved.