Telegram User Image: TGStat Research Results
Posted: Tue Jan 21, 2025 8:27 am
Telegram User Image: TGStat Research Results
Age and gender
The average Telegram channel still has a predominantly male audience, with women accounting for 42%. But researchers have noted an emerging trend: with the popularization of Telegram, the gender gap is gradually narrowing. Thus, in 2019, only 33% of women used the messenger, and in 2021 - 39%. It is worth noting that most social networks have a predominantly luxembourg telegram database female audience, so Telegram is unique in this regard.
The predominant age of users is from 25 to 34 years. Their share reaches almost a third of the entire platform audience (30%). It should be noted that the share of older people is steadily growing. Now it is already 23.8%, and in 2021 it was at the level of 21.3%, in 2019 - 17%. This allows us to refute the assertion that Telegram is intended only for a "young and progressive" audience. This is especially evident in the female segment, where the share of users "over 45" lags behind the leaders ("25-34 years") by only 0.8%. It turns out that there is a place on the platform for advertisers targeting any consumers.
Telegram User Image: TGStat Research Results
Telegram User Image: TGStat Research Results
Telegram User Image: TGStat Research Results
Read also:
How not to spend millions of euros and promote in Telegram using the click.ru service
Age and gender
The average Telegram channel still has a predominantly male audience, with women accounting for 42%. But researchers have noted an emerging trend: with the popularization of Telegram, the gender gap is gradually narrowing. Thus, in 2019, only 33% of women used the messenger, and in 2021 - 39%. It is worth noting that most social networks have a predominantly luxembourg telegram database female audience, so Telegram is unique in this regard.
The predominant age of users is from 25 to 34 years. Their share reaches almost a third of the entire platform audience (30%). It should be noted that the share of older people is steadily growing. Now it is already 23.8%, and in 2021 it was at the level of 21.3%, in 2019 - 17%. This allows us to refute the assertion that Telegram is intended only for a "young and progressive" audience. This is especially evident in the female segment, where the share of users "over 45" lags behind the leaders ("25-34 years") by only 0.8%. It turns out that there is a place on the platform for advertisers targeting any consumers.
Telegram User Image: TGStat Research Results
Telegram User Image: TGStat Research Results
Telegram User Image: TGStat Research Results
Read also:
How not to spend millions of euros and promote in Telegram using the click.ru service