Retailtainment: What is it and how does it work?
Posted: Tue Jan 21, 2025 8:08 am
George Ritzer and the cover of the book in question:
By the way, he also has a book called lebanon telegram database The McDonaldization of Society, so the professor clearly loves neologisms.
Retailtainment is a sales concept that uses atmosphere, emotion, sound and activity to stimulate purchases, creating the right mood and giving the buyer a new experience. The author contrasts this approach with everything that existed in the past and connects it with social changes in society. The book itself is quite complex, and we will not review it in this article. We will take the main idea and try to explain:
why we think retail is important today;
how it manifests itself in modern advertising;
how it can help sales even in difficult times.
So, here are a few reasons why we think it's important to discuss the 20-year-old phenomenon.
1. The influence of emotions on purchases. In short, it is huge. While writing this article, we found dozens of studies and books on this topic. For example, how about this statement: “A Harvard professor says that 95% of purchasing decisions are made subconsciously .” In his book, Professor Zaltman claims that people not only make purchases under the influence of feelings rather than rational considerations, but usually do not even realize this and try to rationalize their choice later.
By the way, he also has a book called lebanon telegram database The McDonaldization of Society, so the professor clearly loves neologisms.
Retailtainment is a sales concept that uses atmosphere, emotion, sound and activity to stimulate purchases, creating the right mood and giving the buyer a new experience. The author contrasts this approach with everything that existed in the past and connects it with social changes in society. The book itself is quite complex, and we will not review it in this article. We will take the main idea and try to explain:
why we think retail is important today;
how it manifests itself in modern advertising;
how it can help sales even in difficult times.
So, here are a few reasons why we think it's important to discuss the 20-year-old phenomenon.
1. The influence of emotions on purchases. In short, it is huge. While writing this article, we found dozens of studies and books on this topic. For example, how about this statement: “A Harvard professor says that 95% of purchasing decisions are made subconsciously .” In his book, Professor Zaltman claims that people not only make purchases under the influence of feelings rather than rational considerations, but usually do not even realize this and try to rationalize their choice later.