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Hence the real need for publishers to create creative and original content. 4.- You build loyalty in your contact base Include videos in your email marketing strategyOn the one hand, including videos in your email marketing strategy increases traffic to the brand's website . But at the same time, it also helps you reach a larger number of users. In other words, videos can attract new customers but also improve brand engagement with subscribers . In this sense, video is part of the quality content marketing that brands must promote. 5.- It allows you to differentiate yourself from the competition Include videos in your email marketing strategy Brands that integrate videos into their content will have a better brand image. Including videos in your email marketing strategy allows you to differentiate yourself from the competition . To the extent that the brand opts for unique, creative content that responds to the needs of its subscribers and remains in their memory, the brand improves its branding.


Users quickly perceive brands that are committed yahoo email address to their subscribers and those that are more distant. Quality videos are content appreciated by the audience and place brands in more privileged positions. Therefore, it is more difficult for the competition to match the brand, since it cannot offer the same, with the same value. Include videos in your email marketing strategyDigital marketing managers should consider including videos in their email marketing strategies.alue to the brand. Many people will wonder which CTAs convert the most. Using effective resources that effectively challenge the user is much more useful than those that have not yet proven their effectiveness. However, there are different types of CTAs and calls to action. Knowing how to choose the CTAs that convert the most for each format or objective makes all the difference.