Costs are Lower in Digital Marketing
Posted: Sun Dec 22, 2024 5:12 am
If we need to explain with data how important the sector is in our country;
There are 55 million internet users. 51 million of these users are active on social media.
There are 59 million mobile device users and 44 million people use social media on mobile.
According to 2017 data, the growth rate of digital vietnam phone number example advertising in Turkey has reached a figure of 19% in the last year, taking the biggest share of the pie. Yes, we know; you think you reach a wider audience through channels such as TV, outdoor advertising, and radio. But how much of this audience is your real target audience? And is every brand suitable for advertising on mass media at a very high cost?
Now let's see why digital marketing is different, with its pros and cons.
5 Steps to Distinguishing Digital Marketing from Traditional Marketing
1.
Digital marketing is much more cost-effective than traditional marketing. In traditional marketing, broadcast channels are mass media such as TV, newspapers, and radio, while in digital marketing, the internet network is used. You do not need large tenders or very high costs to broadcast. In fact, you can increase or decrease your costs within the framework of your own plans.
2. Target Audience is Pinpointed
The target audience is the key point of marketing. No matter how high the return on your product or service seems, if you cannot reach the right target audience, your success will be low. In digital media, you can easily filter your target audience from the entire target according to demographic features and interests, so to speak, you can make a pinpoint shot.
3. Statistics and Measurement are Easy in Digital Marketing
When using traditional marketing channels, it is very difficult to observe the results of your expenses. Understanding the deficiencies in your marketing strategy and making improvements is burdensome in terms of both time and cost.
There are 55 million internet users. 51 million of these users are active on social media.
There are 59 million mobile device users and 44 million people use social media on mobile.
According to 2017 data, the growth rate of digital vietnam phone number example advertising in Turkey has reached a figure of 19% in the last year, taking the biggest share of the pie. Yes, we know; you think you reach a wider audience through channels such as TV, outdoor advertising, and radio. But how much of this audience is your real target audience? And is every brand suitable for advertising on mass media at a very high cost?
Now let's see why digital marketing is different, with its pros and cons.
5 Steps to Distinguishing Digital Marketing from Traditional Marketing
1.
Digital marketing is much more cost-effective than traditional marketing. In traditional marketing, broadcast channels are mass media such as TV, newspapers, and radio, while in digital marketing, the internet network is used. You do not need large tenders or very high costs to broadcast. In fact, you can increase or decrease your costs within the framework of your own plans.
2. Target Audience is Pinpointed
The target audience is the key point of marketing. No matter how high the return on your product or service seems, if you cannot reach the right target audience, your success will be low. In digital media, you can easily filter your target audience from the entire target according to demographic features and interests, so to speak, you can make a pinpoint shot.
3. Statistics and Measurement are Easy in Digital Marketing
When using traditional marketing channels, it is very difficult to observe the results of your expenses. Understanding the deficiencies in your marketing strategy and making improvements is burdensome in terms of both time and cost.