Your email marketing calendar is a great place to define
Posted: Tue Jan 21, 2025 7:19 am
And regardless of the day, openings were especially high between am and noon. But don't just follow trends, customize your delivery times based on your target audience. With mailerlite's smart sending feature , you can use ai to analyze subscriber behavior and automatically deliver emails when readers are most likely to check their inboxes. Image showing smart sending custom delivery times smart sending uses historical data based on opens, clicks, and subscription time to determine when subscribers are most likely to engage.
The best part? Smart sending adapts job seekers number data user list to subscriber behavior over time, meaning it gets more and more effective the more you use it. Less guesswork, better results! Define the objective of the campaign you should have a clear idea of why you are sending each email campaign. this to ensure your content is aligned with your business goals. Do you want your subscribers to follow you on social media? Or do you want them to buy a new product? Or maybe you want them to visit a website or discover a new feature? Whatever goal you choose, remember that it should be specific, measurable, realistic, relevant and time-bound (smart): smart goals chart explaining the acronym let's imagine we send out a promotional email to sell our new selection of gloves and scarves.
Our smart goal could be something like this: specific: this email will motivate readers to click on the link and visit the new product pages. Measurable: if the email click-through rate is above , then we have achieved our goal realistic: we have a high engagement rate on our campaigns and social media, so this is a realistic goal. Relevant: this aligns with our business goal of driving sales this year timely: we would like to achieve this goal within a week, allowing time for subscribers to open the email.
The best part? Smart sending adapts job seekers number data user list to subscriber behavior over time, meaning it gets more and more effective the more you use it. Less guesswork, better results! Define the objective of the campaign you should have a clear idea of why you are sending each email campaign. this to ensure your content is aligned with your business goals. Do you want your subscribers to follow you on social media? Or do you want them to buy a new product? Or maybe you want them to visit a website or discover a new feature? Whatever goal you choose, remember that it should be specific, measurable, realistic, relevant and time-bound (smart): smart goals chart explaining the acronym let's imagine we send out a promotional email to sell our new selection of gloves and scarves.
Our smart goal could be something like this: specific: this email will motivate readers to click on the link and visit the new product pages. Measurable: if the email click-through rate is above , then we have achieved our goal realistic: we have a high engagement rate on our campaigns and social media, so this is a realistic goal. Relevant: this aligns with our business goal of driving sales this year timely: we would like to achieve this goal within a week, allowing time for subscribers to open the email.